Vadodara; July 15, 2002

- Flags off 23rd office in India -

ICICI Prudential Life Insurance Company, India''s No.1 private life insurer, today inaugurated its office in Baroda, strengthening its operations in Gujarat. This is ICICI PruLife''s second office in Gujarat, the first being in Ahmedabad; and its 23rd office in India. Ms Shikha Sharma, Managing Director, ICICI Prudential Life Insurance Company, inaugurated the new office at Landmark Complex, Racecourse Road.

ICICI Prudential soft-launched its operations in Vadodara earlier this year, with a satellite office, operating from Ahmedabad. The initial efforts met with an encouraging response, and the company has formally launched operations with a branch office and an advisor force of nearly 100 advisors. ICICI Prudential entered the Gujarat market in October 2001, establishing its office Ahmedabad, and in the time since has seen widespread awareness and acceptance of its products. The company now has 550 advisors in Gujarat and has emerged as the leading private life insurer in Ahmedabad in a short span of 9 months. in

To know more about ICICI PruLife''s products & services, people in Vadodara can contact:
ICICI PruLife Customer Services at Tel No. 9579 6464150 or Mobile No. 98254 00365

Speaking at the occasion, Shikha Sharma, Managing Director, ICICI Prudential Life Insurance Company said, 'Vadodara holds a key position for ICICI Prudential Life Insurance to tap the vast, under-exploited potential for life insurance sector in Gujarat. The customer response to over the past few months has been extremely encouraging, and we''re very excited about bringing one of the most extensive product ranges, backed with efficient customer service to a larger number of customers here.'

'Today, insurance has graduated from being viewed as a mere tax saving tool, to a versatile protection-oriented and wealth creation investment tool that also offers significant tax benefits. ICICI Prudential offers a variety of need-based insurance solutions to suit the varied needs of individuals at different stages in their lives - be it securing the future of their families, asset accumulation, providing for their children, or saving for their retirement.' she continued.

Amongst the newest, most innovative entrants in life insurance range are the new-age, market-linked plans, which give investors complete control over their policies  - to change their protection and investment levels, to switch between funds commensurate with their risk profile, amongst other benefits. Such plans are flexible enough to adapt themselves to long-term savings and asset accumulation products like LifeTime and LifeLink, or retirement plans, such as LifeTime Pension and LifeLink Pension. Another unique offering is SmartKid - an ideal product to provide for their higher education, in the face of any uncertainty. For those looking to secure the future of their family, incase of their unfortunate demise, ICICI Pru LifeGuard offers high levels of protection for amounts as low as Rs 2,400 per year. Each product is designed to be customised and meet specific life-stage requirements and is sold by an advisor, after assessing the needs and aspirations of the customers.