Mumbai; August 19, 2008

ICICI Prudential Life introduces E-portfolio statement for consumers

ICICI Prudential Life, today introduced E-Portfolio statement for consumers. This first of its kind service in the life insurance industry will provide consumers with a customized e-statement with their complete investment details on a monthly basis.

ICICI Prudential Life has always pioneered innovative initiatives towards enhancing customer convenience. The E-Portfolio statement will provide the customer a detailed summary of all his ULIP policies with the company. It will also give the policyholder a fund wise break up of their investments in the company?s equity and debt funds. Additionally, the statement will also advise the policyholder on the ideal asset allocation strategy for the consumer. This will not just help the customer in keeping a track of their investments but also to follow an ideal asset allocation strategy enabling him to derive the benefit of long term investment.

Customers can easily access their E-Portfolio statement by logging in on the company website using their policy number and password. The E-Portfolio statements will also be e-mailed to customers on a monthly basis as a ready reckoner of their investments with the company.
Ms. Anita Pai, Executive Vice President, ICICI Prudential Life said ''Keeping in tune with our philosophy of 'Customer first', ICICI Prudential Life continues to invest towards providing customer centric services for policyholders. The company is sensitive to the needs of the customers and realizes the importance of innovative service offerings towards customer convenience and satisfaction. We hope that E-Portfolio statement will add value to our policyholders in administering their policies''.

ICICI Prudential Life has a multi-channel distribution strategy to reach customers. The company has scaled up its customer touch-points and actively drives awareness and education campaigns amongst consumers towards providing a seamless service delivery experience for customers across the country.

About ICICI Prudential Life Insurance
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For the quarter ended June 30, 2008, the company garnered Rs 1,526 crore of retail weighted + group new business premiums and wrote 614,330 policies. The company has a network of 2,029 offices, 274,552 advisors; as well as 20 bank partners. It is also the only life insurer in India to be assigned AAA (Ind) credit rating from Fitch Ratings. For the past seven years, ICICI Prudential has retained its position as the No. 1 private life insurer in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life. To know more about the company, please visit
Except for the historical information contained herein, statements in this release which contain words or phrases such as ''will'', ''would'', ''aim'', ''will likely result'', ''believe'', ''expect'', ''will continue'', ''anticipate'', '''estimate'', ''intend'', ''plan'', ''contemplate'', ''seek to'', ''future'', ''objectives'', ''goals'', ''project'', ''should'', ''will pursue'', and similar expressions or variations of such expressions may constitute 'forward looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential's ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no

For further information, please contact:
Anuja Sharma
Senior Manager- Corporate Communications
ICICI Prudential Life Insurance Company
Tel: 22 66274623