Mumbai; February 28, 2012
 

ICICI Prudential Life launches ''ICICI Pru Mobile Website''

~ Allows online premium payment ~
~ Provides fund value, statements and information on claims ~
~ The mobile website can be accessed at m.iciciprulife.com or
www.iciciprulife.com ~

ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of 'ICICI Pru Mobile Website' that provides innovative service options to customers through their mobile phones. The launch of this mobile website is another milestone in the company's endeavor to implement technology centric initiatives to ensure increased convenience and provide the highest quality of service to its customers.

This mobile website can be accessed by any individual by simply typing in www.iciciprulife.com on the mobile browser.

With the launch of the mobile website the company has successfully enabled customers, prospects and its distribution network to avail various service facilities via their mobile phones.

The following features are available for each category:-

Category

Services available

 

Customers

  • Fund value
  • Online renewal premium payment
  • Premium due information
  • Get Premium Paid Certificate (PPC) and Unit statements

 

Prospects

  • Claims information
  • Product quote
  • Application tracker
  • Branch locator

Speaking on the occasion of the mobile website going live, Mr. Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance said, ''Our endeavor has been to introduce technological innovations across our various processes as well as engagements with our customers to ensure increased convenience and efficiency. We closely monitor the changing preferences of an increasingly technology savvy audience and its need to transact 'on the go'. The ICICI Pru Mobile Website will enable customers to access information regarding their policies as well as enable premium payment through the mobile phones. We are confident that this innovation will be of value to our customers as well as partners.''

About ICICI Prudential Life Insurance:
 
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For Q3 FY 2012, the company garnered Rs. 3204 crores of total premiums and has underwritten over 13 million policies since inception. The company has a network of approximately 1,000 offices and over 1, 25,000 advisors, as at Dec 31, 2011. In addition to this, the company has over 5000 distribution touch-points and over 10,000 servicing touch-points across the country.

For the past decade, ICICI Prudential Life Insurance has maintained its focus on offering a wide range of flexible products that meet the needs of the Indian customer at every step in life.

To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as ''will'', ''would'', ''aim'', ''will likely result'', ''believe'', ''expect'', ''will continue'', ''anticipate'', '''estimate'', ''intend'', ''plan'', ''contemplate'', ''seek to'', ''future'', ''objectives'', ''goals'', ''project'', ''should'', ''will pursue'', and similar expressions or variations of such expressions may constitute ?forward looking statements?. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential's ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

For further information, please contact:
Kunal Pradhan
ICICI Prudential Life Insurance Company, Mumbai
Tel: 98197 38321
Email: kunal.pradhan@iciciprulife.com

Issued on behalf of ICICI Prudential by:
Brijesh Kutty
Adfactors PR, Mumbai
Tel: 99204 60901
Email:
brijesh.kutty@adfactorspr.com