Nasik; November 22, 2002

ICICI Prudential Life Insurance Company, India''s No.1 private life insurer, today inaugurated its office in Nasik. This is ICICI PruLife''s ninth office in the western region and its 22nd location in India.

ICICI Prudential began initial operations in Nasik about 6 months ago through the corporate agency channel. Buoyed by the encouraging response, the company has launched a branch office with an advisor force of approximately 100 advisors.

To know more about ICICI PruLife''''s products & services, people in Nasik can contact:
ICICI PruLife Customer Services at Tel No. 98233 93334

Speaking at the occasion, Mr Mukesh Dhawan, Regional Manager- West, ICICI Prudential Life Insurance Company said, 'Nasik is key in our efforts to tap the vast, under-exploited market for life insurance in western India. The customer response over the past few months has been extremely encouraging, and we''''re very excited about bringing our extensive product range, backed with efficient customer service, to this city.'

'Today, insurance has graduated from being viewed as a mere tax saving tool, to a versatile protection-oriented and wealth creation investment tool that also offers significant tax benefits. ICICI Prudential offers a variety of need-based insurance solutions to suit the varied needs of individuals at different stages in their lives - be it securing the future of their families, asset accumulation, providing for their children, or saving for their retirement', he continued.

Amongst the newest, most innovative entrants in life insurance range are the new-age, market-linked plans, which give investors complete control over their policies  - to change their protection and investment levels, to switch between funds commensurate with their risk profile, amongst other benefits. Such plans are flexible enough to adapt themselves to long-term savings and asset accumulation products like LifeTime and LifeLink, or retirement plans, such as LifeTime Pension and LifeLink Pension. Another unique offering is SmartKid - an ideal product to plan and provide for their higher education, in the face of any uncertainty. For those looking for a pure protection policy to secure the future of their family, incase of their unfortunate demise, ICICI Pru LifeGuard offers high levels of protection for amounts as low as Rs 2,400 per year. Each product is designed to be customised and meet specific life-stage requirements and is sold by an advisor after assessing the needs and aspirations of the customers.