Mumbai; April 20, 2004

ICICI Prudential Life Insurance today announced that Shridhar Sethuram has come on board as its new sales and marketing chief. Mr. Sethuram was earlier the President & CEO of the BPO division of Datamatics Financial and Software Services Ltd. Prior to that, he has also worked with ICICI Bank, Cash Tech and Accenture. As the head of ICICI Prudential''s sales and marketing, Mr. Sethuram will be in charge of all ICICI Pru''s sales channels, comprising advisors, bancassurance, corporate agents, alliances and group business; as well as marketing. 

'Shridhar brings with him a strong strategic focus and fresh thinking and insights from his experience in diverse businesses. We have built a great brand and sales network over the past few years, and I think Shridhar''s energy and dynamism will ensure that ICICI Pru continues to grow from strength to strength', said Ms Shikha Sharma, CEO & MD, ICICI Prudential Life Insurance

As Chief - Sales and Marketing, Mr. Sethuram will drive both the functions of sales and marketing, with a focus on further strengthening the ICICI Prudential brand and building on its synergies with the expanding sales team.

Commenting on his appointment, Mr. Sethuram said, 'Life insurance is a sunrise industry with a huge growth potential. It''s a completely new category for me, so I think it''s going to be really challenging, but very exciting! In the meetings that I have had with the teams so far, I''ve sensed a wonderful energy and enthusiasm amongst the people here. ICICI Prudential seems to be a very dynamic, and I''m looking forward to being a part of it'.

About ICICI Prudential Life Insurance
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. In the year ended March 31, 2004, the company had issued over 430,000 policies, for a total sum assured of over Rs 8,000 crore and premium income in excess of Rs. 980 crore. The company has a network of over 30,000 advisors; as well as 12 bancassurance tie-ups. Today, ICICI Prudential has emerged as the No. 1 private life insurer in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life. To know more about the company, please visit