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Credit Assure Utility

The latest car, higher education in the best schools abroad, a family trip to Switzerland - all this and more! Today, we want it all and aren't shy to take a loan if we can't afford it. ICICI Prudential, India's No. 1 private life insurer, will make sure that your customers have the freedom to enjoy without having to worry about that loans they need to repay. With CreditAssure, we offer an innovative and affordable term life insurance plan that covers loans against the unfortunate event of death, with complete convenience in application. The scheme is simple and hassle-free. In other words, peace of mind guaranteed.

How does Credit Assure work?


  • Credit Assure is a single premium term insurance plan.
  • Initial sum assured is equal to the loan amount / outstanding loan amount.
  • There are two types of cover available: Level Cover and Reducing Cover. The type of cover offered would depend on the type of loan taken.
  • Proposal form and age proof as specified need to be filled by the customer.
  • The limit up to which no underwriting is required will vary by loan type, customer’s age and the underwriting norms applicable.

Death : On death during the term of the plan, the outstanding loan amount is paid to the bank and the remaining amount (if any) is paid to the nominee, under both options. No overdue on the loan will be covered.

Maturity Benefit : On survival to the end of the term, no benefit will be payable.

Premiums Payable : The insurance premium for the Reducing and the Level Cover will be based on the loan amount, customer's age and the tenure of the loan apart from the size and profile of the group. For the Reducing Cover in addition to the above factors the premium will also depend on the loan interest rate.

The premium could vary depending on:

  • Group size
  • Age and profile of the group
  • Interest rate applicable for the loan
  • Sum assured limits and such other factors etc

Sample illustration

Terms and conditions