ICICI Prudential foray in rural areas
ICICI Prudential has an extensive coverage in 22 states in-coordination with 274 partners aimed to reach the remote rural areas in a sustainable manner. We have covered more than 1 million rural lives. The vast demographic coverage facilitated by innovative and robust model has enabled us in diversifying region specific, occupation- specific risks and reach a wider clientele.
ICICI Prudential is one of the first insurance company to make tailor made marketing collaterals, call centre support in five local languages, financial awareness through audio- visuals, simple application forms made available in 8 regional languages for easier and better understanding of the local population.
Micro insurance plans
ICICI Prudential has introduced it’s first micro insurance policy Sarv Jana Suraksha to provide protection and security to rural population at a very affordable cost. This policy ensures that your loved ones are adequately provided for and their lives are not effected, even if you are not around.