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ICICI PRU PLATINUM
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ICICI PRUDENTIAL LIFE INSURANCE
ICICI PRU PLATINUM
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IN ULIPS, THE INVESTMENT RISK IN THE INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDERU
The Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Linked Insurance Products completely or partially till the end of the fifth year
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Empower your long-term
goals with financial freedom
Wealth Creation + Option for High Life Cover2
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Grow Wealth For Future

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Comprehensive protection/

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Diverse Fund Options

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Tax* Benefits

Buy online & get 3% discount~

Get an additional 3%~ on both income and MoneyBack Benefit amount
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Grow Wealth For Future

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Comprehensive protection/

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Diverse Fund Options

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Tax* Benefits

^Conditions Apply
View all benefits
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Plan starts @ just ₹6,000 p.m.
Platinum ULIP calculator

Male
Years old
Select your income
Salaried
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Graduate & above
By submitting my details, I override my NDNC registration and authorize ICICI Prudential Life Insurance Company Limited, its third parties and its representatives to contact me through call, RCS, Whatsapp or E-Mail. I further consent to permit ICICI Prudential Life Insurance Company Limited to share my information on confidential basis with its third parties and its representatives (i) for contacting me (ii) for evaluating and (iii) for processing this Proposal.
To undergo suitability analysis, please click here.
By not undergoing the suitability analysis, you confirm to purchase the policy based on your independent assessment of the suitability of the product.
If you wish to be redirected to calculate your premium without sharing your personal details, click here.

How the plan works?

Plan Snapshot

Charges
High Life Cover2 Option
Protect Plus option offers both Sum Assured + Fund Value on death
Verified
Diverse Fund Options
22 fund options available
Premium
Low Charge1 Structure
Zero+ premium allocation charges
Quick Boost
Lock-In Period
5 years
Lock Life
Withdrawals
Free withdrawal3 facility after lock-in period
Payment Options
Fund Switches
Free unlimited fund switches5
Lock in Period
Minimum Premium
Rs. 60,000 annually
Quick Boost Withdraw
Settlement Option
Maturity benefit as structured income up to 5 years
Fund Switch
Riders available
Waiver of premium and Accidental death and disability riders are available
Protect Plus
Growth Plus
Mr. Rahul invests
₹10,000 p.m9 for 10 years
Mr. Rahul Gets
Maturity amount
of ₹ 98,96,071
on 40th year
ARR**
Year 1 Policy Begins
10
Waiting Period
on 40th
year end End of policy
Life cover/ of ₹12 Lakh →
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Tax saving on payments

₹3,74,400 in 10 years

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Tax saving on maturity

₹27,13,174

**ARR (Assumed Rate of Return) refers to the standard assumption for the rate of return of 8% and 4%, as specified by IRDAI. This is just an illustration and not indicative of the actual returns you may get. Please look at our fund performance below to track the actual returns.

How to maximise your ULIP returns?

1 Investing Early icon
Start investing early
2 Pay Premiums icon
Pay premiums regulary
3 Right Asset Steps icon
Right asset allocation
4 Fund Switches Lock icon
Make fund switches to safeguard your gains
5 Young Life 2 Person icon
Keep a younger person as the Life Assured

Steps to buy

Step 1
Choose premium amount
Step 2
Select your choice of funds
Step 3
Fill Application form and make payment
Policy Issued

Why choose ICICI Prudential Life?

Heart
9.69 Crore
Lives covered as
on March 31, 20244
Benifits Like
₹2.76 Lakh Crore
Benefits paid till
March 31, 20246
Diamond Asset Management
₹2.94 Lakh Crore
Assets under
management as on
March 31, 20247
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Return
1 Day<
Death Claim
Settlement
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Frequently Asked Questions

Key Terminology

Sum Assured
Fund value
Net Asset Value (NAV)
Premium
Death benefit
Maturity benefit
Riders
Lock-in period
Switching option
ULIP returns
Top-ups
ULIP charges
Change Slide
Sum Assured
The nominee of the policy is liable to receive a fixed amount in case of the demise of the policy holder during the policy term. This amount is called the Sum Assured. When purchasing a ULIP, you must ensure that the Sum Assured you opt for is sufficient for your dependents to continue with their lives in case something happens to you.
Fund value
The premiums you pay in a ULIP are invested in funds, which grow over time. The fund value indicates the total value of the your fund on the current date. This is calculated by multiplying the number of units you own by the Net Asset Value (NAV) or the monetary value of each unit.
Net Asset Value (NAV)
In a ULIP, Net Asset Value (NAV) means the value of a single unit of your investment. An investment fund, which is a pool of investments from multiple investors (minus any liabilities), is divided by the number of outstanding units. The NAV of a fund is therefore the price of a single unit.
Premium
Premiums are the payments you make towards your plan. As an investor, you can pay premiums monthly, quarterly, half-yearly, or annually as per the mode selected by you while investing. Failure to pay the premiums on time may lead to the lapse of the ULIP Policy.
Death benefit
The death benefit is the total amount payable to the nominee by the insurance company on the policyholder’s unfortunate demise. It can either be the sum assured or the fund value, whichever is higher. What your beneficiary gets would depend on the plan you opt for. The nominees can obtain the death benefit either as a lump-sum or in monthly instalments.
Maturity benefit
Maturity benefit is offered to the policyholder when the policy tenure gets over. You can avail tax-free* maturity amount as per Section 10 (10D) of the Income Tax Act 1961, subject to the provisions stated therein.
Riders
Riders or add-ons are the additional benefits provided by insurance companies, which enhance the value of the coverage. Typically, the most common riders offered are critical illness rider, waiver of premium rider, accidental cover, and so forth. However, these riders vary depending upon the company.
Lock-in period
Lock-in period is a stipulated time till which you cannot withdraw your investments. In case of ULIP, if a policyholder surrenders the policy before the completion of the lock-in period, the fund value is shifted to a discontinuation fund. The policyholder can withdraw the amount once the lock-in period is over. A ULIP has a lock-in period of 5 years.
Switching option
A ULIP plan allows an individual to invest in multiple fund options at the same time. However, the policyholders also have the freedom to switch between these ULIP funds. The number of switches allowed depends on the company’s policies. ICICI Pru’s Signature plan allows unlimited free switches5 between funds.
ULIP returns
The returns of a ULIP policy depend upon the performance of the market as well as your fund selection. One needs to stay invested for long term to be able to maximise their returns.
Top-ups
As the name suggests, the top-up premium is an additional amount paid over base premium. If a ULIP policyholder wants to increase the amount of his/her investment in funds, he/she can do so through top-ups.
ULIP charges
Insurance companies levy certain charges on a ULIP. Under a ULIP, a few of the levied charges are as follows:
  1. Policy administration charge
  2. Fund management charge
  3. Mortality charge
  4. Premium allocation charge
Change Slide
Myth Busters
Myth Busters