Saral Jeevan Bima


Creating your personal application

saral Jeevan Bima


A simplified solution to your protection needs

offer Buy online & get a 5% discount throughout your policy term offer

  • Covers Covid-19 life claims1
  • Life cover+ to secure your family
  • Flexible Policy Term & Premium Payment Terms
  • Claim Settlement Ratio of 99.17%~ in FY2024

offer   Buy online & get a 5% discount‘ throughout your policy term

  • Covers Covid-19 life claims1
  • Life cover+ to secure your family
  • Flexible Policy Term & Premium Payment Terms
  • Claim Settlement Ratio of 99.17%~ in FY2024


Choose 'Yes' if you have smoked or chewed tobacco in the last 36 months

By submitting my details, I override my NDNC registration and authorize ICICI Prudential Life and its representatives to contact me through call, WhatsApp or E-mail. I further consent to share my information on confidential basis with third parties for evaluating and processing this proposal.

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Why choose this plan?

ICICI Pru Life Saral Jeevan Bima has been launched with an aim of making financial protection accessible to every individual with its simple features and flexible options. It has been designed to meet all your protection needs by offering the flexibility to choose a life cover, policy term, premium payment term and frequency.

Life Cover+

Secure your family’s future with a life cover ranging between ₹ 5 Lakhs to ₹ 49.5 Lakhs

Flexibility to choose Policy Term

Choose a policy term ranging between 5 to 40 years based on your family's needs

Flexibility to choose Premium Payment Term and Mode

Customize your policy by choosing among Regular, Limited and Single Payment terms and pay your premiums either yearly, half-yearly or monthly2

Tax5 Benefits

Tax benefit5 of ₹ 54,600 on premiums paid u/s 80C and tax-free5 claims payout u/s 10(10D)

Why Choose ICICI Prudential Life ?^


Claim settlement ratio for FY2023-24

209% E

Solvency ratio
as on March 31, 2023



Lives covered as on March 31,2023



  Lakh Cr `

Benefits paid till March 31, 2023


Service Assurance6

Your policy will be issued in 72 hours on receipt of all documents and medical reports.

30 Day Return Policy

If not satisfied, you can return (free look) the policy and get your money back.

5% discount on premium is applicable only for Regular and Limited pay policies. In case of Single Pay, discount applicable is 2% of Single Premium.

+Life Cover is the benefit payable on death of the life assured during the policy term.

~Claim settlement ratio is for Financial Year FY2023-24 and is computed on individual basis claims settled over total individual claims for the financial year. For details, refer to Source:

`As per Financial Statements (Schedule 4- Benefits paid (Gross))of the company, benefits paid since inception up to March 31, 2022.

#Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. In case of breach in regulatory turnaround time, interest will be paid as per IRDAI regulations

**Mandatory documents to be submitted at Branch Office- Claimant statement form, Original policy certificate, Copy of death certificate issued by local authority, AML KYC documents- Nominee’s recent photograph ,Copy of Nominee’s pan card, Nominee’s current address proof, photo identity proof, Cancelled cheque/ Copy of bank passbook, Copy of medico legal cause of death, Medical records (Admission notes, Discharge / Death summary, Test reports, etc.), For accidental death - Copy of FIR, Panchnama, Inquest report, Postmortem report, Driving license

<All due premiums in the policy have been paid and the policy has been active for 3 consecutive years preceding life assured’s death

1Our Life insurance policies cover COVID-19 claims under life insurance claims, subject to applicable terms and conditions of policy contract and extant regulatory framework. COVID-19 is not included in Critical Illness benefit covered under IProtect Smart.

2Monthly premium payment mode shall only be allowed under ECS (Electronic Clearing System)/NACH (National Automated Clearing House

3Tax benefits under the policy are subject conditions under 80C, 80CCC, 80D, 115BAC and other provisions of Income tax Act, 1961. Leave Travel Concession benefit can be availed on the premiums paid for new policies during October 12, 2020 to March 31, 2021 subject to prevailing tax laws. Tax laws are subject to amendments made there from time to time. Please consult your tax advisor for details, before acting on above.

5Tax benefits are subject to conditions under Sections 80C, 80D, 10(10D), 115BAC and other provisions of the Income Tax Act, 1961. Goods and Services tax and Cesses, if any will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for more details.


6Policy issuance is also subject to individual case eligibility criteria.

18Data regarding AUM is as per Annual Report 2021-2022. Please refer to the same for further details

ESolvency ratio is 209% as on March 31, 2023 as per ICICI Prudential Annual Report 2022-23. Please refer to Public Disclosure section on ICICI Prudential website for more details.

ICICI Pru Saral Jeevan Bima UIN:105N183V01. Advt. No.: W/II/0232/2024-25

© ICICI Prudential Life Insurance Co. Ltd. All rights reserved. Registered with Insurance Regulatory & Development Authority of India (IRDAI) as Life Insurance Company. Regn. No. 105. CIN: L66010MH2000PLC127837.

Reg. Off.: ICICI PruLife Towers, 1089 Appasaheb Marathe Marg, Prabhadevi, Mumbai 400025. Tel.: 40391600. Customer helpline number - 1860 266 7766. Timings – 10:00 A.M. to 7:00 P.M., Monday to Saturday (except national holidays). Member of the Life Insurance Council. For more details on the risk factors, term and conditions please read the product brochure carefully before concluding the sale. Trade Logo displayed above belongs to ICICI Bank Ltd & Prudential IP services Ltd and used by ICICI Prudential Life Insurance Company Ltd under license.

IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.