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Attention: Available only for premium more than Rs. 3600. Please increase life cover!
Attention: Maximum life cover we can offer you is `50 Lakhs
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Based on your details, you need tele-medicals while buying this plan
` 2,00,000 annually
online discount applied'
@ just ` 165
@ just ` 165
` 2,00,000 annually
online discount applied'
Limited pay for policy term of 40 years
Pay for
10 years Best Selling++
` 834 monthly SAVE 44%
7 years
` 1,868 monthly SAVE 48%
5 years Highest Savings
` 3,143 monthly SAVE 50%
5 years Highest Savings
` 3,143 monthly SAVE 50%
OR Regular pay Policy term of 60 years @ ` 8,48,409 annually
Limited pay for policy term of 40 years
Pay for
10 years Best Selling
` 3,143 monthly SAVE 50%
60 years
` 834 monthly SAVE 44%
OR Regular pay Policy term of 60 years @ ` 8,48,409 annually
` 2,00,000 annually
online discount applied'
  • Receive the entire benefit as one payout
  • 74% of our customers choose this
  • Helpful in case you have a large outstanding loan like a home loan
` 95% of Life Cover
Your nominee will receive a lumpsum of ` 47,50,00,000 + Regular income of amount ` 2,08,333 every month for 10 years
  • Helpful to cover a small loan and provide your family with regular income
Lowest premiums
  • Receive the payout as equal monthly installments over 10 years
  • 25% of our customers choose this
  • Helpful in case the nominee is not used to handling a large sum of money at once
Covers increasing expenses
  • Receive the payout as increasing monthly installments over 10 yrs
  • Monthly payout will increase by 10% simple interest every year
  • 145% of life cover


The new way of buying term life insurance

Have you heard of the limited pay option available with our term plan? This option makes your term insurance much cheaper. Wondering how? Well, the plan is designed this way. All you have to do is select the amount of life cover you need, then select the payment option as limited pay. You will get multiple options to pay (i.e. 5 years, 10 years, etc). Pick the option that suits you best and save much more of your premium. Remember that premium increases with your age, so make sure you buy today so that you lock in the best premium rate!

Benefits of our top selling term plan^^


Protection till age 99 years1

Get life cover till age 99 years at affordable rates so that your loved ones are financially secure in your absence.

Waiver of premium2

In case of permanent disability due to accident, your policy continues without you having to pay any premiums.


100% Payout (Terminal Illness2)

If diagnosed with a Terminal Illness, we pay you the complete Sum Assured as per your selected payout option.


Tax benefits

Save tax up to ` 54,600^ u/s 80C & 80D of Income Tax Act 1961.

100% benefit payout

Pay for limited period

Flexibility to pay for shorter period (i.e. 7 years or 10 years) and get cover for the full policy term.

100% benefit payout

Critical illness cover (optional)

Payout up to `1 Crore in case of 34 critical illnesses##.


You can depend on us

Award Winning Protection

Voted 'Best Term Insurance Provider' at Money Today Financial Awards 2017-18

Service Assurance

Your policy will be issued in 72 hours on receipt of all documents and medical reports.

30 Day Return Policy

If not satisfied, you can return (free look) the policy and get your money back.

Check Our Score Card

  • Lives Covered


    Across our individuals & group customers as per Monthly Life Council Report as on March 31, 2019.

  • Benefits paid

    `1,29,299 CR

    As per Financial Statements (Schedule 4- Benefits paid (Gross))of the company, benefits paid since inception up to March 31, 2019.

  • Sum Assured

    `11,25,064 CR

    Total Sum Assured figure as per Monthly Life Council Report as on March 31, 2019.

  • Assets Under Management

    `1,60,409.91 CR

    Total assets under management, held at March 31, 2019


Howit works

Men Icon

Rakshak 50 Year old, Senior Manager

He wants to create an inheritance for his family so that they are financially secure from his loans and other liabilities.

His family included his 48 year old wife, his 22 year old daughter and 18 year old son.The daughter was doing her MBA and the son was pursuing engineering.

Rakshak buys ICICI Pru iProtect Smart

  • He purchased ICICI Prudential iProtect Smart term insurance plan online for a life cover of `3 Cr
  • He selected the new payout option: Lump sum + regular income. With this option, in case of his death, the family would get a large amount followed by regular income for 10 years.

Rakshak’s untimely death

  • After 5 years, Rakshak suffered a massive heart attack and could not survive.
  • The family went into emotional shock. His children did not know what to do about their future. His daughter was yet to be married and his son was still in college.

Family received the benefits

  • His wife made the claim and the family received `1.50 Cr as a lump sum and `1,25,000 every month for 10 years.
  • His daughter got married, son completed engineering and pursued further studies abroad. The remaining amount, his wife has saved for her grand children.
Women Icon

Prerana,32 Year old, School Principal

She’s independent and wants to leave an inheritance as a financial support for her son and daughter in case of her death in the future. She chooses the Lump sum + Regular Income payout option.

Prerana buys ICICI Pru iProtect Smart

  • Prerana chooses a life cover of `2 Crore with a policy term of 67 years (whole life cover till age 99)
  • She pays an annual premium of `41,702(incl. of taxes) with Regular Payment option
  • She chooses lumpsum payout option of `1 crore to be paid out as a regular income of `83,333 per month for the next 10 years

Prerana’s unforeseen death

  • Her son and daughter receive a lumpsum payout of `1 crore and Regular Income of `83,333 every month for the next 10 years.
Men Icon

Jeevan 40 Year old, Senior Manager

He wants to build a huge inheritance corpus to ensure that his family’s future is always secure from any liabilities and disputes. He also wants to create a corpus for critical illnesses to cover the high medical treatment costs that come with a critical illness when he gets older.

Jeevan buys ICICI Pru iProtect Smart

  • He chooses a life cover of `2 Crore & a critical illness cover of `20 lakh
  • He chooses Lump Sum payout option & a whole life policy (till age 99) and gets a 59 year policy term
  • He pays an annual premium of `94,743 yearly (incl. of taxes) with Regular Payment option.

Jeevan is diagnosed with a critical illness

  • Critical illness cover of `20 lakhs is paid out as lump sum to Jeevan immediately
  • Life cover reduces to `1.8 crore
  • Premium reduces to `70,159 (incl. of taxes)

Jeevan's untimely death

  • His nominee gets a lump sum payout of `1.8 crore

Payment Options

We support multiple payment options and your transactions are totally secure.

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Contact Us

Our insurance experts are always available to solve any doubts that you may have and help you with anything about your policy

1860 266 7766

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**The percentage saving computed is purely in terms of premium paid over the term (Difference between 5 years Limited and Regular pay) of the policy and does not account for time & other factors that may happen during this period. It is one of the many features that the product offers and you can opt for it based on your individual needs. The percentage saving is for ICICI Pru iProtect Smart - Life Option for `'+setValFW(UserInput.sumAssured)+' life cover for a '+UserInput.age+' year old healthy '+UserInput.gender+' for a policy term of '+UserInput.term+' years with regular income payout option. The annual premium will be `'+addCommas(Glb_YearlyPremium)+' & the monthly premium will be `'+addCommas(Glb_MonthlyPremium)+'. The premium amounts are inclusive of taxes.

1Available under whole life option

2 Refer the product brochure for the definitions, exclusions and other terms and conditions applicable for Permanent Disability due to accident and Terminal Illness

3 The given premium is applicable for a 18 year old healthy male life with monthly mode of payment and premiums paid regularly for the policy term of 18 years with income payout option with Life Cover of Rs 1 crore. Goods and Services tax and/or applicable cesses (if any) as per applicable rates will be charged extra.

4 Our average turn around time for settling a claim is 2.99 days. The average TAT is calculated from the last document received to payment disbursal date for non-investigated claims.

5 Our claim settlement ratio for FY2018-19 is 98.6% (Source: ICICI Prudential Life Annual Report FY2018-19

6 The above mentioned premium rate is for Rs. 1 crore of life cover and Rs.10 lakhs of accelerated critical illness cover for a 25 year old healthy male for a policy term of 14 years with regular income payout option. The annual premium amount for this assumption will be Rs. 6,907 and monthly premium will be Rs. 590. Premium amount will differ according to the benefit option chosen.

#Accidental Death benefit is up to `2 Crores. Accidental Death Benefit is available in Life Plus and All in One options. Accidental Death Benefit is only applicable up to age 80 years.

##Critical Illness Benefit is optional and available under Life and Health and All in One options. This benefit is payable, on first occurrence of any of the 34 illnesses covered. The CI Benefit, is accelerated and not an additional benefit which means the policy will continue with the Death Benefit reduced by the extent of the CI Benefit paid. The future premiums payable under the policy will reduce proportionately. If CI Benefit paid is equal to the Death Benefit, the policy will terminate on payment of the CI Benefit. To know more in detail about CI Benefit, terms & conditions governing it, kindly refer to sales brochure. Critical Illness benefit is available till age of 75.

+ Based on number of policies sold online between January 2016 - February 2017.

' 5% discount on premium is applicable only for Regular and Limited pay policies. In case of Single Pay, discount applicable is 2% of Single Premium.

^^Top Selling term plan refers to ICICI Prudential Life Insurance plans which are bought by customers through the website with our Zero-Paper-Process from Dec 2015 till Dec 2018

++ Best Selling refers to the most selected Limited Payment option by customers on our website from Dec 2018 till Feb 2019

^ Tax benefit of `54,600 ( `46,800 u/s 80C and `7,800 u/s 80D) is calculated at highest tax slab rate of 31.2% (including Cess excluding surcharge) on life insurance premium u/s 80C of `1,50,000 and health premium u/s 80D of `25,000. Tax benefits under the policy are subject to conditions under Section 80C, 80D, 80CCC, 10(10A), (10D) and other provisions of the Income Tax Act, 1961. Goods and Services Tax and Cesses, if any, will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details, before acting on above.

~Claim statistics are for FY 2017-18 and is computed basis individual claims settled over total individual claims for the financial year. For details, refer to Public Disclosures in our Website.

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