Company Overview


ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) is a joint venture between ICICI Bank Ltd., one of India's largest private sector banks, and Prudential Corporation Holdings Limited.

ICICI Prudential Life began its operations in fiscal year 2001 and has been one of the leading players in the Indian life insurance sector since the entry of private players. Our Assets Under Management* (AUM) as on 31st March 2016 were ₹1039.39 billion. We have maintained a dominant^ position amongst private life insurers in the country.

We offer an array of products that match the different life stage requirements of our customers and enable them to achieve their long term financial goals. Customer centricity is the core philosophy we operate on. To further this we have developed and implemented various initiatives to provide cost-effective products, superior quality services, consistent fund performance and a hassle-free claim settlement experience to you.

*Past performance is not indicative of future performance

^On a retail weighted received premium basis (RWRP)


ICICI Prudential Life was one of the first private sector life insurance companies to begin operations in fiscal 2001, after receiving approval from the Insurance Regulatory Development Authority of India (IRDAI). For financial year 2016, the company garnered a total premium of ₹ 191.64 billion.

As a result of your continued support over the years, ICICI Prudential Life has emerged as one of the leading* names in the life insurance industry. From plans designed for newly employed individuals, just-married couples, new parents, parents with teenage children and those in their golden years, we offer products that cater to every life stage.

*On a retail weighted received premium basis (RWRP)

Vision and Values


To be the dominant Life, Health and Pensions player, built on trust, by world-class people and service.

This we hope to achieve by:

  • Understanding the needs of customers and offering them superior products and service
  • Leveraging technology to service customers quickly, efficiently and conveniently
  • Developing and implementing superior risk management and investment strategies, to offer sustainable and stable returns to our policyholders
  • Providing an enabling environment to foster growth and learning for our employees
  • And above all, building transparency in all our dealings


The success of the company will be founded in its unflinching commitment to 5 core values - Integrity, Customer First, Boundaryless, Humility and Passion. Each of the values describes what the company stands for, the qualities of our people and the way we work. Every member of the ICICI Prudential team is committed to the 5 core values and these values shine forth in all that we do.

  • Boundaryless: I will treat organisation agenda as paramount
  • Integrity: What I do when nobody is watching me
  • Humility: Openness to learn a change
  • Customer First: Service excellence towards Internal and External Customers
  • Passion: Demonstrates infectious energy and enthusiasm
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