Our Top Selling## Life Insurance Plans for every goal in life
Secure your family's financial needs with our insurance plans.
ICICI Pru iProtect Smart
  • Covers Covid-19 claims**
  • Online premium starts at
    `490 p.m.2
  • Option to cover health against 34 critical illness^ like cancer
  • Tax benefits under Section 80C and 80D`
ICICI Pru1 Wealth
  • Single Premium ULIP
  • 100% money invested
  • Tax benefits` under Section 80C and 10(10D)
ICICI Pru Immediate Annuity
  • Guaranteed pension for life
  • One time investment
  • Tax benefits under Section 80CCC and 10(10A)`
ICICI Pru Assured Savings Insurance Plan
  • Guaranteed Additions
    at 9%-10% on premiums paid"
  • Guaranteed and tax-free Maturity Benefits-
  • Protection of family with Life Cover up to 10X

T&CApply. W/II/1805/2020-21
Complete protection for your family through our award winning' term plan ICICI Pru iProtect Smart
Tell us about yourself to customize your plan. I am:
  • Single

    Option to change nominee later. Save tax up to ₹54,600`

  • Married without kids

    Full claim payout on diagnosis of 34 critical illnesses (optional)^. Option to increase life cover at the time of 1st & 2nd child birth, without any medicals

  • Married with kid

    Full claim payout on diagnosis of 34 critical illnesses (optional)^. You can choose how your family will get the life cover amount - as lump sum and/or monthly income

  • Working woman

    Special rates for women. Full claim payout on diagnosis of 34 critical illnesses (optional)^

  • Self employed

    MWPA – Protection against wrongful claims. Additional payout up to ₹2 Crore in case of death due to accident^^

  • Paying off a loan

    Large sum assured to cover your loan amount Full claim payout on diagnosis of 34 critical illnesses (optional)^ which can be used to pay your EMIs

Customer Testimonials & Reviews
  • Amit Sharma
    Easy process. With the help of your executive, it becomes more trustable.

  • Suman Roychoudhury
    Term insurance policy issuance is usually time taking with lots of documents and medicals. Thanks to ICICI Prudential Life Insurance team for proving this is a myth if you are purchasing term insurance online. Even during pandemic, the policy issuance was lightning fast!!

  • Yogesh Jain
    My personal experience was very superb, everything was very smooth and effortless. Happy to be a part of ICICI Prudential Life Insurance.

  • Bhavya Taneja
    Fast activation of policy, E-policy document, Timely reminders. Terms and coverage

  • Karan Gupta
    Thanks to ICICI Prudential Life Insurance for solving my queries about term plan. I bought a term plan online for the very first time to secure my family. I had so many queries related to the policy and the customer service associate helped me clear all the doubts.

  • Nakul Bhangadia
    Hassle free and dependable. If the first few steps of taking insurance are smooth, it gives confidence that the insurance is in safe hands.

Read all


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Explore our interactive tools & premium calculators to plan for your financial goals.

ICICI Pru iProtect Smart:

**Our Life insurance policies COVID-19 claims, subject to applicable terms and conditions of policy contract and extant regulatory framework.

##Top Selling Online Insurance Plans refer to ICICI Prudential Life Insurance plans which are bought by customers through the website with our Zero-Paper-Process. Source: Company BuyOnline data - Dec 2015 till date.

^Critical Illness Benefit is optional and available under Life and Health and All in One options. This benefit is payable, on first occurrence of any of the 34 illnesses covered. The CI Benefit, is accelerated and not an additional benefit which means the policy will continue with the Death Benefit reduced by the extent of the CI Benefit paid. The future premiums payable under the policy will reduce proportionately. If CI Benefit paid is equal to the Death Benefit, the policy will terminate on payment of the CI Benefit. To know more in detail about CI Benefit, terms & conditions governing it, kindly refer to sales brochure. Critical Illness benefit is available till age of 75.

'ICICI Pru iProtect Smart won Product of the Year award in 2019 in life insurance category in a survey of over 2800 people by Nielsen across categories

^^Available only under Life Plus and All in One option. Maximum amount that can be availed is `2 Crore and will be paid as a lump sum.

++ A lump sum is paid out on diagnosis of any of the listed conditions. This payout is based on the level of the condition. In any case, the total payout in the policy cannot exceed 100% of the Sum Assured of the cover selected. Please refer to the sales brochure to know about the payouts at different level of condition

`Tax benefits under the respective policies are subject to conditions under Section 80C, 80D, 10(10D) and provisions of the Income Tax Act, 1961. Goods and Services Tax and Cesses, if any, will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time.

~Subject to realization of payment and documents. Policy can be purchased in 3 steps: 1. Generating premium quote 2. Filling basic details and answering health related questions 3. Premium payment

+ The Policyholder can have funds in only one of the Portfolio Strategies.

# Excluding taxes and Top-up Premium Allocation Charges.

UIN details: ICICI Pru iProtect Smart - 105N151V06. ICICI Pru Smart Health - 105N151V03. ICICI Pru Signature - 105L177V02. ICICI Pru Immediate Annuity - 105N009V14.

1The company will allocate extra units to your ULIP policy provided all due premiums have been paid. To know more in detail, kindly refer to sales brochure of the respective products.

2The premium for a 22 year old healthy male for a life cover of ₹ 1 crore for the ICICI Pru iProtect Smart – Life Option under the regular income payout option for a policy term of 19 years is ₹ 5,824 p.a (inclusive of all taxes)

3Refer the product brochures for the definitions, exclusions and other terms and conditions applicable for Permanent Disability due to accident and Terminal Illness.

424*7 buying assistance available through our digital assistant Ligo.

5Day 1 is counted from the day of receiving the last document. One day claim settlement applicable only if all due premiums in the policy have been paid and the policy has been active for a continuous period 3 years, total claim amount should not exceed 1.5 crore and claim does not require any investigation. Mandatory documents need to be submitted at Branch Office before 3pm on a working day- Original policy certificate, copy of death certificate by local authority, Nominee’s current address proof, photo identity proof, Cancelled cheque. Copy of bank passbook, Copy of medico legal cause of death, Medical records (Admission notes, Discharge / Death summary, Test reports, etc.). For accidental death – Copy of FIR, Panchanama, Inquest report, Driving license. Interest will be paid for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. In case of breach in regulatory turnaround time, interest will be paid as per IRDAI regulations.

65% discount on premium is applicable only for Regular and Limited pay policies. In case of Single Pay, discount applicable is 2% of Single Premium.

7Only doctor’s certificate confirming diagnosis needs to be submitted. The benefit is payable only on the fulfillment of the definition of the diagnosed critical illness.

8 As per currently applicable tax laws, tax benefit of ₹ 54,600 ( ₹ 46,800 u/s 80C and ₹ 7,800 u/s 80D) is calculated at highest tax slab rate of 31.2% (including Cess excluding surcharge) on life insurance premium u/s 80C of ₹ 1,50,000 and health premium u/s 80D of ₹ 25,000. Tax benefits under the policy are subject to conditions under Section 80C, 80D, 80CCC, 10(10A), (10D) and other provisions of the Income Tax Act, 1961. Goods and Services Tax and Cesses, if any, will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details, before acting on above.

" Guaranteed Additions (GAs) rate will be 9% for policy term of 10 years and 10% for policy term of 15 years. GAs will be added to the policy at the end of every policy year if all due premiums have been paid. Each GA will be calculated as GA rate multiplied by the total premiums paid till date (excluding extra mortality premiums, Goods & Services Tax and Cess (if any)).

- Guaranteed Maturity Benefit (GMB): Your GMB will be set at policy inception and will depend on policy term, premium, premium payment term, age and gender.

*Claim statistics are for FY 2019-20 and is computed basis individual claims settled over total individual claims for the financial year. For details, refer to Public Disclosures in our Website. W/II/3484/2018-19. 

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