Investment is the process of putting your money into financial instruments with the aim of generating wealth. Stocks, bonds, mutual funds, Exchange-Traded Funds (ETFs), real estate and gold are some examples of financial instruments that you can invest in. These help you to grow your money, and achieve your financial goals.

The investment process aims to reduce risk and optimise returns by investing in different instruments. This helps you achieve your goals while avoiding the uncertainties of market fluctuations.

What is the investment process?

The investment management process is the approach of allocating your funds across different financial instruments. The steps in the investment decision process include identifying your financial goals, assessing your risk appetite, understanding market conditions and selecting the right investments based on your needs.

The investment process helps you to make the right financial decisions and build a diversified portfolio.

What is an investment decision?

An investment decision involves selecting the right instrument, which can offer you returns that align with your financial goals. Several factors, such as market trends, economic conditions, risk tolerance, liquidity and individual preferences can impact your investment decisions.

Important Steps in the Investment Management Process

Some important investment process steps are mentioned below:

Setting Financial Goals

You may have financial goals such as buying a house, your child’s education, or marriage, starting a new venture, a financially independent retirement and more. Identifying your financial goals will help you calculate the amount that you would need to achieve your objective.

Asset allocation

Asset allocation is the distribution of your money across different financial instruments. Each instrument type is associated with a certain level of risk and potential return. It is important to understand these factors, so that you can select the right instrument that helps you meet your future goals.

Investment Strategies

Some common investment strategies include value investing, growth investing, passive or active investing and more. The choice of strategy depends on factors, such as your risk tolerance, time horizon and financial goals.

Tax Considerations

Different investments have varying tax* implications based on the type of instrument, holding period and value of profits. Your investment earnings may be subject to income tax, capital gains tax and more. Understanding the tax* rules can help you optimise investments.

Tracking Investment Performance

You must also track the performance of your investments regularly. If they are not performing well, you must review your strategies and make changes to the investments. This helps ensure that you can meet your financial goals.

Common Investment Mistakes

Below are some common mistakes people often make in the investment process:

Ignoring Risk Tolerance

It is important to select investments that match your risk tolerance. Investing in instruments that do not align with your risk tolerance can result in unnecessary stress, losses or slower growth in investments.

Lack of Portfolio Diversification

Investing in a single type of financial instrument increases your risk by exposing your investment to market fluctuations. Diversification can lower your portfolio’s risk and secures your money with a broader exposure to the market.

Lack of Patience

Investing is a long-term wealth creation process. The longer you stay invested, the more you can benefit from the power of compounding. A lack of patience and looking for quick returns can expose your portfolio to risk.


Investing your money helps you beat inflation, create wealth and meet your financial goals. However, it is important to follow the right investment process and avoid common mistakes.

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*Tax benefits may be available as per prevailing tax laws. Tax benefits under the policy are subject to prevailing conditions and provisions of the Income Tax Act, 1961. Goods and Services Tax and Cesses, if any, will be charged extra as per applicable rates. The tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details



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