In Unit Linked Insurance Plans, the investment risk in the investment portfolio is borne by the policyholder

Unit Linked Insurance Plans (ULIPs) prove to be a smart purchase that doubles up as an investment as well as gives you life cover[5]. With a Unit Linked Insurance Plan, you have the opportunity to capitalise on market returns while enjoying tax[3] benefits throughout your investment – from start to maturity. The in-built life cover[5] protects your family from any misfortunes, and your investment would never go futile.

In simple words,

ULIP = Potential Growth of money + Tax Benefit[3] + Life Cover[5]

Read on and find out how ULIPs by ICICI Pru Life is best suited to help you achieve your financial goals:

1. Potential for high returns

Investing in ULIPs gives you the prospect of earning market-linked returns. Our funds have consistently performed better than benchmark indices[1]. For example, if you look at the Maximiser Fund V [2], investors have got an average return of about 12.05% since inception.

Know more about our fund performance

2. Flexibility to switch to monthly investments in the next financial year

Once you begin investing in the fund, you may start with a lump sum, which might be the need of the hour for someone who is looking to save as much tax[3] for the year. However, you have the flexibility of investing on a monthly basis (just like a SIP) once the next fiscal year begins. This flexibility becomes beneficial to most people to plan their budgets.

3. Tax benefits[3] at maturity

The endless tax benefits[3] make ULIP one of the most sought-after investments when it comes to saving tax[3]. While the premiums you pay are tax-free[3] under Section 80C, the money you receive is tax-free[3] under Section 10(10D)[3], which makes sure that you get the entire amount in your pocket, without any tax cut[3].

4. Life cover[5]

The most differentiating element of a ULIP is the life cover[5] that you get with the plan. An amount of 10 times[4] the premium comes along with the plan, which makes sure your investment efforts do not go to waste in case of any mishap. Thus, with ULIPs, you have the potential to create wealth if you stay invested for a full policy term and at the same time take care of your family in case of an unforeseen mishap.

Starting to invest in a ULIP Plan online is simple and convenient. Filling up the form can be completed in just 5 mins, and you can use any of your favoured payment methods to complete the transaction. You can also track the status of your investments by logging on to your account at, and all policy servicing can be done online with ease there. You also receive extensive assistance when required over the call, to complete your buying journey and any subsequent policy-related needs.


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[1] Past performance is not indicative of future performance.

[2] (SFIN: ULIF 114 15/03/11 LMaximis5 105) Inception Date: August 29, 2011

[3] Tax benefits are subject to conditions under Sections 80C, 10(10D), 115BAC and other provisions of the Income Tax Act, 1961. Goods and Service Tax and Cesses, if any, will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details, before acting on the above.

[4] A multiple of 10 times of premium as a life cover is specific to this product and can't be assumed for all products.

Unlike traditional products, Unit Linked Insurance Products are subject to market risk, which affects the Net Asset Values & the customer shall be responsible for his/her decision. The names of the Company, Product names or Fund options do not indicate their quality or future guidance on returns. Funds do not offer guaranteed or assured returns.

[5] Life cover is the benefit payable on the death of the life assured during the policy term.