What is an Endowment plan?

Endowment plans are life insurance plans that offer life cover along with a fixed lump sum or income benefit, to the policyholder. An endowment policy can be used to build a risk-free savings corpus, while providing financial protection for family in case of an unfortunate event. This simplicity of an endowment plan has over the years made it an attractive savings plan for all.

A good endowment policy provides you with the confidence to meet any financial emergency in the future. It provides you with returns that can help you meet your non-negotiable life goals, such as your child’s education or marriage, fulfilling the needs and aspirations of your loved ones and yourself, and more.

COMP/DOC/Jan/2022/41/7184

How Do Endowment Plans Work?

An endowment plan offers fixed returns at the end of the policy term. At the same time, the plan also offers a life cover that gives financial coverage to your loved ones in case of an unfortunate event.

In an endowment plan, you can choose the amount you want to pay as premiums, basis your requirements. The life cover offered by the plan is generally 10 times your annual premium. The returns offered by the plan are fixed at the time of the purchase of the plan. Depending on the plan you choose, you may get the flexibility to pay your premiums monthly, half-yearly, yearly, or all at once. Similarly, you may choose to get the returns from the plan as a lump sum or as regular income.

Below is an example that can help you understand this better.

Mr. Mehta is 35 years old. He is planning for his daughter's future education expenses. He invests in an endowment plan for 15 years. He chooses to pay ₹ 5 lakh every year as premium towards the plan. He gets a life cover of ₹ 50 lakh. Additionally, he will get returns on his premiums towards the end of the policy term.

COMP/DOC/Mar/2023/223/2563

Why should you buy an Endowment Policy?

There are a lot of reasons to purchase an endowment policy. It can help you build your financial pool with regular savings. The money received at maturity can be used for various short and long term financial goals, such as a child’s education, buying a car, post-retirement goals, and more. It also helps you protect your family financially, in case of an unfortunate event, through the in-built life cover.

Types of endowment life insurance plans 

  • Unit-linked endowment plans - In these plans, a part of your premium goes into a life cover and the remaining is invested in equity funds, debt funds or a mix of both. You can choose to invest in the fund of your choice basis your risk appetite and financial goals

  • Full/with profit endowment plans - Under these plans, the basic sum assured is pre-decided at the start of the policy term. However, the final payout is higher than the sum assured since bonuses&8 get added to this amount basis the performance of the insurer

  • Non-profit endowment plans - These are similar to full endowment plans. The sum assured is pre-fixed. However, there are no bonuses. Instead, guaranteed policy additions are given at the time of maturity along with the maturity benefits

  • Low-cost endowment plans - These plans allow you to save and collect the funds for financial needs that might occur after a specified period of time, such as re-payment of mortgages, loans, and more

Benefits of an Endowment Policy 

There are broadly four benefits of an endowment policy.

  • Life insurance benefit - Your loved ones are always taken care of. The life insurance benefit gives a lump sum pay-out, ensuring that even in your unfortunate absence your family members are able to continue the life you so carefully planned for them. This is a fixed amount and is given to your nominee/legal heir. Do remember some policies also give guaranteed additions and Reversionary Bonus which are considered in the calculation of death benefit

    For instance, a 35-year-old person buying ICICI Pru Savings Suraksha pays ₹ 30,000 annual premium for a sum assured on death# of ₹ 3 lakh. So, they are getting 10 times sum assured for the premium

  • Maturity benefit - As long as you pay timely premiums and keep the endowment policy active, the maturity benefit is intact. This is a guaranteed maturity benefit~6 amount that will enable you to meet your financial goals. This maturity benefit depends on the policy term, policy premium, premium payment term, age, and gender. You may get guaranteed additions7 on maturity in some policies. Apart from this, in participatory policies, you may also get Accrued Reversionary bonuses and Terminal bonuses

  • Tax benefit1 - Endowment insurance plans also offer tax benefits1. The premiums you will pay can help you reduce your taxable income under Section 80C of Income Tax Act1. There are tax benefits available on maturity of endowment policies as well. This helps you save tax at the time of inception of the policy and accumulation stage, and also the maturity stage

  • Loan benefit - Endowment policies can help you use them to get a loan. After a policy acquires a surrender value you can take a policy loan. The interest charged on such loans is quite competitive. For instance, some ICICI Prudential traditional plans offer a loan amount of up to 80% of the surrender value. The loan benefit helps you arrange funds in emergency and when all other routes of collecting funds are blocked

  • Option to add riders - Endowment plans offer additional riders to enhance the coverage of the plan. You can add a critical illness rider, an accidental death rider, or a permanent disability rider and enjoy increased protection

  • Low risk - An endowment policy is usually a low-risk investment. Your money grows over time with most endowment products and your returns are guaranteed

  • Dual purpose - You get to enjoy the dual benefit of insurance as well as investment. Your savings continue to build over time and your family stays secure in the case of an unfortunate event













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Give financial security to you and your loved ones with an assured promise of guaranteed^^ tax-free* returns.

^^ Conditions Apply

ICICI Pru Guaranteed Income For Tomorrow
  • Get guaranteed benefits^^ in the form of lump sum or regular Income
  • Option to avail benefits from the 2nd year**
  • Get Income on a special date with Save the Date feature##
  • Enjoy tax benefits* under Section 80C* and 10(10D)*
  • Secure your family financially with life cover+

^^ Conditions Apply

A plan that offers you guaranteed1 income up to 30 years^ with the benefit of tax savings* and life cover+ throughout the policy term.

1 Conditions Apply

ICICI Pru Guaranteed Income For Tomorrow Long-Term
  • Get 100% guaranteed1 income for a long-term period of up to 30 years^
  • Option to get 110% of total premiums paid2
  • Get income on your desired date with Save the Date feature3
  • Enjoy tax-free* income u/s 10(10D) and also save tax up to ₹ 46,800* p.a. on premiums paid u/s 80C

1 Conditions Apply

A plan that offers regular life cover+ along with guaranteed> income for 10 years and lump sum on maturity for celebrating the little joys of life and making all those precious moments, a little extra special.

> Conditions Apply

ICICI Pru Cash Advantage
  • Regular income for 10 years in the form of guaranteed> cash benefits
  • Lump sum payout on maturity
  • Financial security of your loved ones with wealth creation and life cover+
  • Tax benefits^ on premium paid and benefits received

> Conditions Apply

Offer your savings the opportunity to grow while enjoying the benefits of guaranteedo returns along with life cover+.

o Conditions Apply

ICICI Pru Savings Suraksha
  • Guaranteeo in the form of Guaranteed Maturity Benefit4 and Guaranteed Additions5
  • Growth of wealth through bonuses6
  • A lump sum payout to secure your future
  • Life cover+ to secure the future of your loved ones
  • Tax benefits^ on premiums paid and benefits received

o 4 5 Conditions Apply

Protect your loved ones and secure their dreams with wealth growth and life cover+.

^ ~ Conditions Apply

ICICI Pru Assured Savings Insurance Plan
  • Grow wealth with Guaranteed Additions^ and Guaranteed Maturity Benefit~
  • Secure your loved ones with life cover+
  • Enjoy tax benefit* under Section 80C* and 10(10D)*
  • Lump sum payout to secure your future

^ ~ Conditions Apply

Get dual assurance of guaranteed benefits<and life cover+, while complementing your investment corpus with bonuses# that offer potentially higher returns.

< Conditions Apply

ICICI Pru Future Perfect
  • Savings with the comfort of guarantee<
  • Flexibility in premium payment term
  • Financial security of your loved ones with potential for wealth creation and your life cover+
  • Tax benefits^ under Section 80C and 10(10D)

< Conditions Apply

W/II/0126/2022-23


Salient features of an Endowment Policy

Endowment policies offer a whole range of features. Let us go through them, one by one.

  • Guaranteed savings no matter what - An endowment policy gives fixed returns. So, your financial goals and family's future are always in safe hands

  • Dual Benefits - Endowment policies provide dual benefits of savings and life cover. Plus, the returns are tax-free so real returns are higher

  • Premium flexibility - Premium payment can be done on monthly, half-yearly, and on yearly basis

  • Zero risk - Endowment plans come with zero risks for you. As long as you pay premiums on time, all your benefits are safe. There is zero risk

  • Earn bonus - Endowment plans offer additional bonuses. The bonuses&8 is the extra amount of money which a policyholder can get

  • No market risk - Endowment policies are non-linked. In these policies will not be dependent on

Who should buy an Endowment Policy?

An endowment policy is suitable for anyone from a young professional to a senior citizen. Most of us have family responsibilities that we need to take care of. Also, most of us have long term non-negotiable goals that need to be achieved no matter what.

If you are looking for a low-risk plan with the two-in-one benefit of insurance and investment, go for an endowment policy.

If you are looking for lump sum maturity for long-term goals, an endowment plan is suitable for you.

If you want to save small amounts of money over the long-term and get tax benefits, an endowment policy is best for you.

If you want zero risks in an investment, endowment plan is the one you should consider.

Things to consider before buying an Endowment Policy

The market is flooded with different endowment policies. How do you find the best one? The answer is easy if you know what the things you need to look at are.

  • Affordable premium - The cost of the premium is probably the first thing insurance customers look. Since endowment policies are a long-term financial commitment, an affordable premium is a must. A very big premium amount may lead to a situation when you are forced to stop due to exigencies

  • Guaranteed addition/bonus - Some Endowment policies offer guaranteed additions (GAs)7. Guaranteed Additions (GAs) are added to the policy at the end of every policy year if all due premiums have been paid. This addition is paid as a rate of all premiums paid so far. This means you will get continuous rewards for continuing with a policy

  • Claim settlement ratio and process - You must choose an endowment policy from an insurer who has a high and consistent claim settlement ratio. Additionally, a simple and fast claim process should be preferred. Buy policies from an insurer where claims can be reported online, at branches, central office, SMS or email etc

  • Financial status of the insurer - Storms can't uproot trees with deep roots. The financial strength of an insurer is vital. Buy endowment policies from an insurer who has an independent certification of financial strength. For instance, ICICI Prudential Life Insurance has been rated iAAA since 2009 by rating agency ICRA. This Claims Paying Ability rating measures an insurance company’s ability to meet policyholder obligations 

  • Flexible premium payment options - Invest in a plan that allows you to pay premium monthly, quarterly, or annually, so that it suits your income pattern

  • Option to add riders - Riders can provide you with increased benefits. Make sure to look for an insurer that lets you add riders to your policy to enhance the scope of the coverage

  • Plan early - If you buy an endowment life insurance plan early, not only do you get lower premiums with a high sum assured, you can also choose a long policy term and generate a large savings fund over time

COMP/DOC/Sep/2021/309/6669

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1. Do endowment plans offer a life cover?

Yes, endowment plans offer a life cover. This protects your loved ones by providing a lump sum amount in case of an unfortunate event during the policy term. The amount paid to the nominee is generally the higher of the following:

  • The minimum sum assured, decided while buying the plan
  • The sum assured plus all the accrued guaranteed additions and bonuses*&8
  • The guaranteed amount at maturity plus accrued guaranteed additions and bonuses*&8

2. Does an endowment plan offer guaranteed returns?

Yes, an endowment plan offers guaranteed returns at the time of maturity, given all the premiums are paid in full. This is called the guaranteed maturity benefit~6. Endowment plans also offer a life cover that pays out a lump sum to your loved ones in case of an unfortunate event during the policy term.

3. How is an endowment plan different from a term plan?

Below are the differences between a term plan and an endowment plan:

  • A term plan does not offer maturity benefits, while an endowment plan offers maturity benefits at the end of the tenure of the plan
  • A term plan provides a large life cover at affordable costs, while the cover is lower in endowment plans

4. What are the additional bonuses associated with an endowment plan?

Endowment plans typically offer bonuses&8 that are declared by the insurance company from time to time.

5. Do I receive an additional bonus along with the guaranteed benefit after the endowment policy matures?

Yes, in addition to the guaranteed maturity benefit~6, an endowment plan offers benefits in the form of bonuses&8. These additional bonuses increase the returns you receive from the plan.

6. How is the premium determined for an endowment plan?

Most endowment plans offer you the flexibility to choose the premium amount you want to pay. A part of the premium gets invested and provides you returns. The remaining provides you a life cover. The percentage of your premium contributed towards your life cover depends on the below factors:

  • Sum Assured - This is the amount your loved ones will receive in case of an unfortunate event. The higher the amount, the higher will be your premium

  • Age - When you are younger, you are more likely to be fit and hence the premium is lower. This premium increases with age

  • Lifestyle/Medical history - Unhealthy habits such as consumption of tobacco or alcohol may lead to an increased risk of diseases. Hence, the premium can be higher in such cases. Similarly, health issues that are existing or have occurred in the past also may lead to an increase in premium

7. When is the right time to buy an Endowment Policy?

Although an endowment plan is suitable for all ages, the right time to buy it is as soon as possible. If you have a family to look after and want to secure their future in your absence, an endowment plan can help you. The returns from such plans increase with time and can cover expenses like children’s education, loans repayments, and others.

8. What is the tenure of an Endowment Policy?

The tenure of the policy can be between 15 and 20 years. The minimum age at the time of policy maturity should be 18 years, and the maximum age at the time of policy maturity should be 70 years or less.

9. Who is eligible to invest in an endowment plan?

Anybody looking to save money with a low-risk tool can purchase an endowment plan. Most endowment plans do not have any minimum age criteria and can be bought by anyone. However, some plans may have a minimum age criterion of 1 year. The maximum age limit is set at 60 years for most plans.

10. Can I buy an endowment plan for my child?

Yes, you can purchase an endowment plan for your child. Most endowment plans do not have a minimum age criterion and can be bought by anyone. However, some plans may have a minimum age criterion of 1 year. You can also buy an endowment plan for yourself with your child as the nominee. In this case, your child will be entitled to the maturity benefit along with any additions and bonuses&8 in your absence.

11. How many times can I change the nominee in my endowment plan?

As your life stage changes, you may want to change the nominee for your endowment plan. To accommodate this requirement, endowment plans allow you to change the nominee as many times as you want during the policy term. The last updated nominee becomes the beneficiary at the time of the payout.

COMP/DOC/Jun/2021/176/6054

12. Do endowment plans payout on death?

Yes, endowment plans do give a payout to the nominee of the policyholder in case of demise.

COM/DOC/Nov/2021/211/6853

13. What happens if you discontinue your Endowment Policy Premiums?

If you have reached the bar for surrender value, you will be given the surrender value if you discontinue the plan. You will receive the guaranteed surrender value and the cash value of the vested bonuses&8. However, if your policy has not reached the surrender value, you will not receive any benefits.

14. What documents are required to buy an Endowment Policy?

You need to have a photograph, ID proof, address proof and PAN to buy an Endowment Policy.

COMP/DOC/Nov/2020/311/4719

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ICICI Pru Cash Advantage (UIN: 105N132V02), ICICI Pru Savings Suraksha (UIN:105N135V02), ICICI Pru Assured Savings Insurance Plan (UIN: )

# Death benefit

On death of the life assured during the policy term, for a premium paying or fully paid policy , the following will be payable:

Death Benefit = Highest of,
Sum Assured plus accrued Guaranteed Additions and Bonuses*
GMB plus accrued Guaranteed Additions and Bonuses*
Minimum Death Benefit

*Bonuses consist of vested reversionary bonuses, interim bonus and terminal bonus, if any

Minimum Death Benefit is equal to 105% of sum of premiums paid till date (excluding extra mortality premiums, Goods and Services Tax and Cess (if any). All policy benefits cease on payment of the death benefit.

** Mentioned guaranteed addition is for 25 years male, 10 year premium payment term, 30 year policy term, ₹ 10, 00,000 sum assured and ₹ 1,00,000 annual premium exclusive of taxes.

1Tax benefits are subject to conditions under Sections 80C, 80D, 10(10D), 115BAC and other provisions of the Income Tax Act, 1961. Goods and Services Tax and Cesses will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details, before acting on the above.

2. If the policy offers guaranteed returns, then these will be clearly marked “guaranteed” in the Benefit Illustration. Since the policy offers variable returns, the given illustration shows two different rates of assumed future investment returns. The returns shown above are not guaranteed and they are not the upper or lower limits of what you might get back, as the maturity value of policy depends on a number of factors including future investment performance

ICICI Pru GIFT Long-term:

<Guaranteed income is payable subject to all due premiums being paid and the policy being in force on the date of maturity.

^ICICI Pru Guaranteed Income For Tomorrow (Long-term) offers 4 options in income period namely 15, 20, 25 and 30 years. The customer can choose any plan option from the four available options. Please refer to the brochure for more details

2 ICICI Pru Guaranteed Income For Tomorrow (Long-term) offers two plan options namely, 'Income' and ‘Income with 110% ROP’. The customer can choose any plan option from the two available options. Please refer to the brochure for more details

3 Save the Date: The policyholder has the option to receive GIs on any one date, succeeding the due date of first GI pay-out, to coincide with any special date such as birth date or anniversary date. This option needs to be selected at policy inception or before the completion of the premium payment term and is only available with annual mode of income. The GIs payable from the special date will be increased for the deferment period i.e. the period between the due date of first GI pay-out and the special date, at an interest rate of 3.00% p.a. compounded monthly. Any change in interest rate will be subject to prior approval from IRDAI. The last GI will be paid on the date of maturity of the policy and not on the special date. Therefore, the interest rate mentioned above shall not be applicable for the last GI

*Tax benefits of ₹46,800 u/s 80C is calculated at highest tax slab rate of 31.20%(including cess excluding surcharge) on life insurance premium u/s 80C of ₹1,50,000. Tax benefits under the policy are subject to conditions under Section 80C, 80D,10(10D), 115BAC and other provisions of the Income Tax Act,1961. Good and Service tax and Cesses, if any will be charged extra as per prevailing rates. The Tax Free income is subject to conditions specified under section 10(10D) and other applicable provisions of the Income Tax Act,1961. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details, before acting on above.

4Life Cover is the benefit payable on death of the life assured during the policy term

ICICI Pru Guaranteed Income For Tomorrow (Long-term) UIN: 105N185V11

ICICI Pru GIFT :

^^Guaranteed benefits in the form of lump sum will be payable under Lump Sum Plan option. Guaranteed^^ benefits in the form of regular income will be payable under Income Plan option and Early Income Plan option.

** Benefits from 2nd year onwards is available under the Early Income plan option.

## Save the Date: You can choose to receive income on any one date succeeding the due date of first income to coincide with any special date. This option is available only for Income and Early Income options.

*Tax benefits of ₹46,800 u/s 80C is calculated at highest tax slab rate of 31.20%(including cess excluding surcharge) on life insurance premium u/s 80C of ₹1,50,000. Tax benefits under the policy are subject to conditions under Section 80C, 80D,10(10D), 115BAC and other provisions of the Income Tax Act,1961. Good and Service tax and Cesses, if any will be charged extra as per prevailing rates. The Tax Free income is subject to conditions specified under section 10(10D) and other applicable provisions of the Income Tax Act,1961. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details, before acting on above.

+ Life Cover is the benefit payable on death of the life assured during the policy term

ICICI Pru Cash Advantage :

~GMB: GMB is the Sum Assured on Maturity and will be calculated, at inception, based on your premium, premium payment option, premium payment mode, Sum Assured on Death, cash benefit mode, age and gender.

5GCB: Guaranteed Cash Benefit (GCB) is payable in advance during the payout term provided the life assured is alive and the policy is fully paid, payout term begins as soon as the premium payment term is over and terminates at the end of the policy term. GCB can be received in monthly or annual installments. GCB is a percentage of the Guaranteed Maturity Benefit (GMB) and depends on cash benefit mode opted. It is equal to 1% of GMB every month throughout the payout term of 10 years for monthly mode and 11.5% of GMB every year for annual payout mode.

$Guaranteed Benefits: Guaranteed benefits are payable only if all premiums are paid as per the premium paying term and the policy is in-force till the completion of entire policy term opted.

&Bonus: Reversionary bonuses may be declared every financial year and will accrue to the policy if it is premium paying or fully paid. Reversionary bonus once declared is guaranteed and will be paid out at maturity or on earlier death. A terminal bonus may also be payable at maturity or on earlier death.

ICICI Pru Savings Suraksha:

6GMB: Your GMB will be set at policy inception and will depend on policy term, premium, premium payment term, Sum Assured on death and gender. Your GMB may be lower than your Sum Assured on death.

7GA: Guaranteed Additions (GAs) totaling 5% of GMB each year will accrue during the first five policy years if all due premiums are paid. GAs accrue on payment of due premium

8Bonus: Reversionary bonuses may be declared every financial year and will accrue to the policy if it is premium paying or fully paid. Reversionary bonuses will be applied through the compounding bonus method. All reversionary bonuses will be declared as a proportion of the sum of the GMB and the vested reversionary bonuses, if any. Reversionary bonus once declared is guaranteed and will be paid out at maturity or on earlier death. A terminal bonus may also be payable at maturity or on earlier death

9Guaranteed Benefits: Guaranteed benefits is in the form of Guaranteed Maturity Benefit and Guaranteed Additions.

ICICI Pru Guaranteed Income For Tomorrow UIN 105N182V06.

W/II/0938/2019-20

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